Market SegmentationMARKET SEGMENTATION: HOW TO DO IT AND HOW TO PROFIT FROM IT is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs based segments that can enable organizations to escape from the dreary, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of