The New Strategic SellingOne of the best selling books on selling ever published, Strategic Selling(R) presented the idea of selling as a joint venture and introduced the influential concept of 'win win'. The response to 'win win' was immediate, forever changing sales and marketing with its rejection of manipulative tactics. It helped to turn Miller Heiman, the company that created Strategic Selling(R), into a global leader in sales and development, with the most prestigious
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