The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing GoodAn expert on business ethics narrates the tangled history of business leaders who tried to marry the pursuit of profits to the idealistic virtues of doing good from British industrialist Robert Owen to American retailers John Cash Penney and Levi Straus to modern day virtuous entrepreneurs Anita Roddick and Tom Chappell. Todays business leaders are increasingly pressured by citizens, consumers, and government officials to address urgent social and