FDA Moves Juul System to Substantive Review Phase Juul: FDA reverses order taking vaping products off the market in US, opens door to possible authorization ABC7 Chicago FDA Denies Authorization to Market JUUL ENDS Products; Company Intends to Seek Stay of the Marketing Denial Orders The Continuum of Risk The FDA has authorized Juul to continue selling its tobacco and menthol flavored e cigarettes after a scientific review.